I have built and scaled businesses through successive waves of technology change — leading commercial growth, P&L, transformation and technology adoption across MENA and global markets.
25 YEARS OF TECHNOLOGY SHIFT LEADERSHIP
My focus sits where each new interface rewrites the relationship between a business and its customers—from the early web through SMS and mobile content, portals, search, apps, social, and now AI.
I have successfully led successive technology shifts — from the web, mobile content and apps to digital advertising and social media. Every one of those shifts rewarded the same thing: understanding how behavior changes when the interface shifts, not simply what the new technology can technically do.
RETAIL TRANSFORMATION & ECOMMERCE
I helped retail businesses transform and grow through e-commerce, changing how they selected and priced their product portfolios, and how they reached and retained customers.
MEDIA TRANSFORMATION AT SCALE: REACHING TENS OF MILLIONS IN AUDIENCE
I helped MENA media groups enter the digital era, scale commercially, and adapt to major shifts in audience behavior and distribution — across businesses with seven-figure budgets.
TELECOM & FINANCE REGULATORY ENVIRONMENTS
In fintech and telecom, I navigated digital change in heavily regulated environments, where innovation had to work alongside compliance, trust and governance.
VENTURES, INVESTMENTS & ADVISORY
I carried that experience into ventures and investment — co-founding and advising digital businesses, assessing opportunities, entering new markets, and seeing first-hand what scales, what stalls and what fails.
PRESENT ENGAGEMENTS
Today, through FFIAT, I work across AI adoption, MarTech, campaign intelligence and digital growth, while building and launching EdgeShield — a data-point governance platform designed to measure cost versus value and intelligently direct digital and marketing investment toward the areas of highest enterprise value.
Spreading Technology Adoption
How I can help
AI adoption, governance & ROI
Moving AI from pilots to measurable value: where it belongs in the business, how people and teams actually adopt it, how decisions stay accountable, and how leadership knows the investment is paying back.
Commercial strategy & growth
Business models, monetization and go-to-market for organizations entering a new market, a new channel or a new phase of growth — built to last, not to spike.
Digital strategy & transformation
Setting digital direction and turning it into results — channels, product-led growth and performance — grounded in having led these functions from the inside at operators and media groups.
Innovation & sustainable business models
Helping boards and leadership teams innovate in ways that create value, capture their share of it, and stay resilient through disruption — so that innovation becomes durable advantage, not expensive experiment.
Venture building & investment readiness
Taking ventures from zero to funded — business planning, financial models and investor narrative — and due diligence for investors assessing digital businesses.
Partnerships & ecosystems
Designing and closing the partnership networks that let a business grow faster than it could alone, from content and distribution to technology alliances.
Writing & Perspectives
September 2026- AI advertising and conversational intent
2026 · AI visibility, AEO, conversational commerce and AI sales agents
Why CFOs will need to connect AI consumption to enterprise value — not just control the cost.
2023 · Notes from boardroom training on sustainable business models
2015 · A perspective on fintech, blockchain, customer behavior and the future of banking
Who I'VE worked WITH
Ooredoo Telecom · OSN (Orbit Showtime Network)· Salam Telecom · MBC, Muhaideb Group, Rotana Media Group · Arabsat, Acotel · Family Offices, Alcatel-Lucent, Motorola, BBC, CNN, Fox Network, STC
Ventures
Makkahverse, Marhaba, Synclie, Khidma, Bitmoon, Distichain
Let’s talk
For advisory engagements, board roles or senior leadership conversations, the best way to reach me is through LinkedIn.